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Our Story

NewSwing Corporation began as a bold vision from its founder, Jose Manuel Anderson. His journey from Bogotá, Colombia, to the helm of a global powerhouse is the foundation of our story. Growing up in foster care after a difficult childhood, Jose discovered golf as a way to find stability and discipline in his life. Starting as a young caddie in Los Angeles, he learned the intricacies of the game and the importance of hard work. This experience set him on a path to becoming a Head Golf Coach, where he inspired countless young athletes and eventually led the first Top Golf Summer Academy in Los Angeles. 

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In 2023, after successfully building and selling his entertainment company Newman ETAPs for $28 million, Jose had a new dream: to create an all-encompassing brand that would bring together his expertise in golf, sports, entertainment, finance, luxury travel, and beyond. This vision became NewSwing Academies Global, a unique corporation with multiple divisions designed to redefine excellence across these industries.​

​The Formation of a Legacy

​From the beginning, Jose knew that creating something of this magnitude required more than just a great idea; it needed a team of leaders who were the best in their fields. He began assembling a world-class executive team, each bringing their own expertise and vision. 

 

Elizabeth Hernandez, a powerhouse in the entertainment industry with decades of experience at major entertainment companies, joined the team. Her deep understanding of the industry and her talent for forging strategic partnerships helped lay the foundation for NewSwing's expansion into new territories. Elizabeth's influence has been vital in shaping our approach to talent management, enabling NewSwing to build a roster of high-profile clients and manage events worldwide.

 

Ali Malik joined as a marketing visionary, bringing with him an inspiring story of rising from humble beginnings in Cairo to becoming a top marketing executive in Los Angeles. His sharp strategic mind and vision for global expansion have driven NewSwing's growth across Egypt, Europe, and beyond. Ali has been instrumental in building NewSwing’s brand identity, ensuring our services are recognized for their quality, innovation, and distinctive client experience.

 

Adding a crucial layer to the team was Mike Thompson, a seasoned expert in sports finance and investment strategy. With his background in managing financial portfolios and structuring high-value deals in the sports sector, Mike became the backbone of NewSwing's financial division. His contributions have enabled NewSwing to offer bespoke financial consulting services, bridging the gap between sports and finance, and crafting tailored investment opportunities for our high-net-worth clients.

Together, this dream team launched NewSwing Academies with a unified mission: to lead across multiple industries, consistently setting the highest standards in every endeavor.

Our Partnerships

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Our Acquisitions

"I, am proud to entrust Hernandez Enterprises, after 16 years of amazing success, to Jose Anderson and NewSwing Academies. I have full confidence in their commitment to continuing our legacy of excellence and dedication to success."

Elizabeth Hernandez, CEO & Founder

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Acquired 

(Sports Dept.)

April 8th, 2023

$14.6 Million

Acquired 

May 29th, 2023

$3.5 Million

Acquired 

Oct 16th, 2023

$11.5 Million

Acquired 

May 1st, 2024

$11.9 Million

Acquired 

April 16th, 2024

$17.9 Million

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