A New Dawn as a Corporation
- Jose Manuel Anderson
- Nov 26, 2024
- 3 min read
NewSwing Academies has always been more than a company—it’s a tapestry of dreams woven with bold ambition and relentless innovation. Today, we stand on the precipice of an exciting transformation: NewSwing is now a corporation. This moment signals growth and a recalibration of who we are and what we can achieve as we unite our expanding ventures under a single, dynamic vision.
A Symphony of Divisions
With our evolution comes a new harmony, where each division thrives as part of a greater whole. This symphonic structure allows us to fine-tune our impact in talent representation, luxury travel, real estate, recovery, and golf. Focusing on precision and purpose, NewSwing strengthens its promise to deliver excellence across every endeavor.
Talent: Shaping Icons
NewSwing’s talent division stands as a beacon of influence, championing some of the most magnetic personalities in social media, television, and sports. We go beyond career management—we sculpt legacies. With a blend of vision, precision, and unwavering support, we empower our clients to illuminate the world’s grandest stages, leaving an imprint that transcends time.
In a thrilling addition to our family, we have welcomed Sunday Red, Tiger Woods’ iconic brand, into our fold. This partnership embodies our commitment to excellence, aligning us with a legacy that has redefined greatness in sports and beyond. Together, we aim to elevate the art of representation to unprecedented heights.
Travel: Redefining Boundaries
In collaboration with Wheels Up, we have transformed corporate travel into a seamless journey of purpose and precision. Through fractional ownership of seven Gulfstream jets, our executive team transcends the barriers of delays and distractions, embracing the boundless freedom to lead and innovate.
As a global company, we have further solidified our commitment with the acquisition of The Ascendant in Nice, France, a Bombardier Global 7500. This state-of-the-art aircraft embodies our pride and vision, enabling us to bridge continents with ease and efficiency. This investment goes beyond convenience—it is a declaration of our dedication to valuing every moment and redefining what it means to lead in a connected world.
Real Estate: Building Futures
Our real estate division continues to sculpt skylines and communities with intentionality and vision. Every property we acquire is more than a mere investment—it is a foundation of promise, chosen for its power to uplift lives and leave a lasting impact. With a portfolio surpassing $600 million in estates, buildings, and homes, our real estate division serves as the bedrock of our ascent, grounding our forward momentum and fueling our aspirations.
As we look toward 2025, our gaze shifts to a new horizon. The time has come for a fresh beginning—our eyes are set on acquiring a new headquarters in Los Angeles. NewSwing Manor no longer fulfills the needs of our growing ambitions, and we are poised to embrace a space that embodies the scale and future of NewSwing. This new home will be more than an office; it will be the heartbeat of our innovation, a sanctuary for collaboration, and the launchpad for the next chapter in our story.
Recovery: Transforming Lives
Recovery is at the heart of who we are. Through Hopeful Path Sober Living Community, we have built six luxury, state-of-the-art homes where transformation thrives. These sanctuaries of healing provide individuals with the tools, support, and environment to rediscover themselves and rebuild with dignity. Looking ahead, we are preparing to expand this commitment by establishing a large-scale rehabilitation center. This future facility will be a beacon of hope, providing comprehensive care and resources to help individuals rebuild their lives.
Golf: Reaching New Fairways
Golf is the soul of NewSwing, and our academies are the heartbeat that keeps it alive. With seven new locations now opening across Africa, we are planting the seeds of this timeless sport in fresh soil, sharing its elegance and discipline with new horizons. But our reach extends far beyond these new offices. NewSwing is also becoming embedded in 15 schools, 11 universities, and 9 golf courses across the continent, each one reflecting our commitment to nurturing the game and its values. This expansion is not just about growth—it is about building a global network that connects people to the game, fostering a sense of community and discipline wherever they may be.
A Unified Vision: The New Horizon
Becoming a corporation is more than an organizational shift; it’s the dawn of a new era. This transformation enables us to chart a bolder course, empowering our divisions to innovate with clarity while staying united under a shared purpose.
To our partners, employees, and the communities we serve: your trust fuels our ambition. Together, we will soar higher, innovate further, and leave a legacy that transcends time.
This is not just growth—it’s the start of something extraordinary. Welcome to the next chapter of NewSwing.

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