My Journey Through the Greens: A Lifelong Love Affair with Golf

My story of golf began in the sun-drenched city of Sarasota, Florida, on the verdant fairways of Gulf Gate Golf Course. This executive course, with its short but challenging layout, was the perfect place for a young enthusiast to cultivate a love for the game. My father, a passionate golfer himself, introduced me to the sport. We spent countless afternoons and weekends playing together, fostering a bond that would be strengthened by our shared love of golf.

The early days at Gulf Gate were magical. I vividly remember the thrill of my first solid drive, the joy of sinking my first putt, and the lessons my father imparted on patience, discipline, and perseverance. These moments formed the bedrock of my golfing journey, and my passion for the sport grew steadily with each round we played, not just at Gulf Gate but all over Sarasota.

Middle school brought a new chapter as I joined the golf team at Incarnation Catholic School. As a Crusader, I encountered the competitive aspects of the game for the first time. The camaraderie with my teammates and the thrill of competition ignited a deeper passion for golf. I also joined the Greater Sarasota Juniors Golf Association, where I had the opportunity to compete against other young golfers and hone my skills.

High school saw me donning the colors of the Riverview High School Rams Golf Team. As a freshman on the varsity team, I immersed myself in the sport, balancing fun with a serious commitment to improving my game. Our team’s victory at Districts and our runner-up finish in the state finals were exhilarating milestones, and I cherished every moment shared with my teammates.

At 18, I took on my first job in golf as a caddie at Hillcrest Country Club in Los Angeles. The club's affluent membership and pristine course provided an environment where I could thrive. My knowledge of the game made me a sought-after caddie, and I quickly became the most successful one at Hillcrest, often receiving the best tips. My expertise also led to teaching opportunities with club members, introducing me to many incredible individuals who would shape my future.

The Covid-19 pandemic brought unexpected changes. I started Newman ETAPs, making my caddie job part-time. The members at Hillcrest saw my potential and helped propel Newman ETAPs to success. During this time, I was introduced to Noen Eubanks and became his manager. This role opened doors to the world of social media influencers, including Hype House, Sway House, AMP World, Clubhouse and Kids Next Door. In 2021, I was invited to manage them, and with the support of Mike Thompson and Endeavor Group Holdings, I became the youngest client partner ever.

Amidst a whirlwind schedule of traveling, managing 30 social media creators, and playing golf, I met my partner, Mark. In 2022, I stepped away from caddying and embraced coaching, joining Wish Charter School as Head Golf Coach and launching Top Golf El Segundo's first golf academy. Teaching students the intricacies of golf was incredibly fulfilling, and I soon took on additional coaching roles at Notre Dame Academies and Crenshaw High School, leading one of the schools to a district victory and a strong showing at the state finals.

In early 2023, I began planning my next venture. With the success of Newman ETAPs and Mark's support, we traveled the world. In April, I sold Newman ETAPs for $28 million, securing our future and channeling profits into retirement. This financial freedom allowed me to focus on my new company, NewSwing Academies, which quickly surpassed Newman ETAPs' success thanks to my established reputation in the entertainment industry. By October 2023, I had proposed to Mark, solidifying our bond, and paid off our homes. NewSwing is thriving, and I am blessed with an incredible husband and a fulfilling career.

Parallel to my professional journey, I pursued academic excellence. In 2020, I left high school to earn a Master's degree in Political Science for International Relations and Affairs from King's College London, graduating in 2023. I also earned a Bachelor's degree in Golf Management from Keiser University and gained my Golf Operations certification from the PGA of America on May 20, 2020.

As I look back on my journey today, my heart is filled with gratitude. NewSwing Academies is flourishing, I am married to my wonderful husband Mark, and I have the privilege of sharing my passion for golf with the world. My story illustrates the power of dedication, the significance of seizing opportunities, and the joy that comes from pursuing one's passion. Golf has been more than a sport; it has been a teacher, a career, and a source of lifelong joy. I feel truly blessed and eagerly anticipate the next chapters of this incredible journey.

Jose Manuel Anderson

Founder, Chairman, & Director of Los Angeles